May 13
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Within the realm of B2B marketing, it’s stories, not “features and benefits” that allow brands to create relevant and engaging connections with prospective customers. Successful digital marketers use a variety of content marketing tactics to tell stories according to the goals of both brand and customer. Even though 71% of B2B content marketers use case studies, they are often an under optimized form of brand storytelling
Continued here:
B2B Content Marketing Tactics: Pros, Cons & Best Practices of Case Studies